What are the most important that people are going online.
Most people go these days for information on a new product, service or location.
If they have a question.
If they are looking for help.
If they want more information on certain individuals or organizations.
New employees and General information (maybe about you…) Etc.
With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. this also includes small businesses that wants to trade online and make a name for themselves on the web.
The web is crowded with information. If you have a website can people reach you that are searching the web for answers?
What does digital marketing consist of?
Website design (user experience), Search engine optimization (SEO), Pay per click (PPC), Social media marketing (SMM), Email marketing, Display advertising (banner ads), Affiliate marketing, Content marketing. One way to make sure you are found on the web is with an optimized digital marketing strategy. Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.
Most digital marketing strategies and campaigns have following 5 objectives.
Reaching the right audience
To engage with your audience
To motivate your audience to take action
Efficient spending on your campaign
Return on investment (ROI)
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Build a website and fill up with full content.
Build your website put the valuable content that people will keep reading apply the art of on and off page optimization to your website you build links, you build more links, and you build even more backlinks, focus on the meta-tags, content, etc. You hope it shows up in Google someday that you hope it displays on the results with the right keywords (what people are typing in when they search).It was like fishing and hoping you will get a catch.
Search Engine like Google, Yahoo and Bing have another strategic that’s paid search result (PPC).
When SEO PPC was born – (paid search) Google’s ad words three line ads that show up on the top/bottom of search engine results. There is another like Microsoft’s AdCenter, Yahoo’s search marketing build ads around keywords and pay for everyone that clicks the ad and visits your site. Get targeted visitors within hours (sometimes minutes) provides a path for search engine optimization can yield highly profitable results great testing platform and can be highly targeted geographic area, keywords and phrases, content network (Google).
What is pay per click (PPC)?
Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click’. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.
Your website will be found and that expands your customer base and target audience with cost effective in long term standings with free traffic, Targeted traffic, Higher sales (ROI),Global reach and all the results can be measured with better conversion and Increased visibility.